Author Question: List the steps in interpreting a multiple regression model.[br][br][b][color=#7BCCB5]Question ... (Read 119 times)

Deast7027 · **on:** Jun 29, 2018

List the steps in interpreting a multiple regression model.

Question 2

Which of the following is the process in which the market is divided into customer segments and selected segments are profiled in terms of demographics, psychographics, and media habits?
a. external analysis c. customer analysis
b. market analysis d. internal analysis

duke02 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Multiple regression models can be interpreted using these steps:
(1) Examine the model F-test for significance.
(2) Examine the individual statistical tests for each parameter estimate.
(3) Examine the model R2.
(4) Examine collinearity diagnostics, such as variance inflation factors (VIF) for each variable to detect multicollinearity.

Answer to Question 2

C
Definition of customer analysis