Kim and Mary are both participating in an experiment examining the effect of adding graphic warning labels on cigarette packages to the written warning labels that are already required by law. Kim saw a package in which half of the package had a picture of diseased lungs included with the written warning label, whereas Mary only saw the written warning label without a picture on the package the researcher showed her. Kim was part of which group in the experiment?
a. primary group
b. covariate group
c. experimental group
d. control group
Question 2
General Mills would like to see a picture of how its brands are perceived by consumers compared to competitive brands. Which statistical technique can measure brands in multidimensional space on the basis of respondents' judgements of the similarity of the brands?
a. structural equations modeling
b. factor analysis
c. multidimensional scaling
d. partial positioning
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