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Author Question: A marketing researcher is manipulating exposing subjects to one of two price levels--1.99 or ... (Read 81 times)

sheilaspns

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on: Jun 29, 2018
A marketing researcher is manipulating exposing subjects to one of two price levels--1.99 or 2.49--for a tube of lip balm and measures behavioral intentions. The two price levels are known as experimental_____ in the study.
 a. confounds
  b. conditions
  c. cells
  d. covariates

Question 2

It is rare that an overt selection bias will
 a. have an effect on the outcome of a study
  b. have no effect on the outcome of a study
  c. have a significant impact on a study
  d. will influence a management decision advised by a study


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sultansheikh

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

B
An overt selection bias is extremely likely to have some type of effect on a study's results.


sheilaspns

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Reply 2 on: Jun 29, 2018
Excellent

Liddy

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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