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Author Question: What are the performance measurements associated with trade promotion ... (Read 72 times)

roselinechinyere27m

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on: Jun 29, 2018
What are the performance measurements associated with trade promotion programs?

Question 2

Factorial designs allow researchers to measure interaction effects.
 
 Indicate whether the statement is true or false


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chloejackso

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Which particular measurements are most useful in a trade promotion program is for the manager to decide. One article suggests six evaluation criteria for use by managers regarding the bonus pack promotion: repurchase delays, consumer loyalty, new category consumption, stocking up, brand switching, and administrative costs.

Answer to Question 2

T


roselinechinyere27m

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Reply 2 on: Jun 29, 2018
Wow, this really help

sarah_brady415

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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