What are the performance measurements associated with trade ...

[roselinechinyere27m]

What are the performance measurements associated with trade promotion programs?

Question 2

Factorial designs allow researchers to measure interaction effects.
 
 Indicate whether the statement is true or false

[chloejackso]

Answer to Question 1

Which particular measurements are most useful in a trade promotion program is for the manager to decide. One article suggests six evaluation criteria for use by managers regarding the bonus pack promotion: repurchase delays, consumer loyalty, new category consumption, stocking up, brand switching, and administrative costs.

Answer to Question 2

T

[roselinechinyere27m]

YES! Correct, THANKS for helping me on my review

[miss.ashley]

Thanks for the timely response, appreciate it