What performance measurements are applicable to trade promotion ...

[newbem]

What performance measurements are applicable to trade promotion programs?

Question 2

A mortality effect occurs when some subjects withdraw from the experiment before it is completed.
 
 Indicate whether the statement is true or false

[qytan]

Answer to Question 1

Some basic measurements include incremental increases or decreases in sales of the product, number of new users captured, profitability (revenues attributed to the promotion/cost of the promotion), and changes in a number of channel distributor dimensions including such things as attitudes, satisfaction, purchase intentions, and so on.

Answer to Question 2

T

[newbem]

Great answer, keep it coming

[raenoj]

Thanks for the timely response, appreciate it