This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What performance measurements are applicable to trade promotion ... (Read 88 times)

newbem

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
What performance measurements are applicable to trade promotion programs?

Question 2

A mortality effect occurs when some subjects withdraw from the experiment before it is completed.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

qytan

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 29, 2018
Answer to Question 1

Some basic measurements include incremental increases or decreases in sales of the product, number of new users captured, profitability (revenues attributed to the promotion/cost of the promotion), and changes in a number of channel distributor dimensions including such things as attitudes, satisfaction, purchase intentions, and so on.

Answer to Question 2

T


newbem

  • Member
  • Posts: 579
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

nathang24

  • Member
  • Posts: 314
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

According to the CDC, approximately 31.7% of the U.S. population has high low-density lipoprotein (LDL) or "bad cholesterol" levels.

Did you know?

The U.S. Pharmacopeia Medication Errors Reporting Program states that approximately 50% of all medication errors involve insulin.

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Did you know?

Many of the drugs used by neuroscientists are derived from toxic plants and venomous animals (such as snakes, spiders, snails, and puffer fish).

Did you know?

Between 1999 and 2012, American adults with high total cholesterol decreased from 18.3% to 12.9%

Patient teaching: health promotion to prevent osteroporosis in women Patient teaching: health promotion to prevent osteroporosis in women
Colonial Trade with England, 1700–1774 Colonial Trade with England, 1700–1774
Age-related changes in crystallized and fluid tasks. Performance on tests of fluid abilities peaked ... Age-related changes in crystallized and fluid tasks. Performance on tests of fluid abilities peaked ...
A high-performance aftermarket air filter often can increase airflow into the engine for more ... A high-performance aftermarket air filter often can increase airflow into the engine for more ...
A space probe approaches a planet, taking measurements as it goes. If it detects a potential ... A space probe approaches a planet, taking measurements as it goes. If it detects a potential ...
Flexible exchange rates are supposed to prevent long-term trade deficits. Flexible exchange rates are supposed to prevent long-term trade deficits.
Video: Muscle Twitch and Muscle Tension - Motor unit size and force

For a complete list of videos, visit our video library