The vast majority of statistical models used in marketing yield ...

[gonzo233]

The vast majority of statistical models used in marketing yield only one value for each , which marketers assume is valid for everyone; yet this concept is in direct contrast to the idea of heterogeneity.
 
 Indicate whether the statement is true or false

Question 2

To determine whether the discriminant analysis can be used as a good predictor, information provided in the factor profile is used.
 
 Indicate whether the statement is true or false

[jonathanballen97]

Answer to Question 1

T
Although heterogeneity implies people react differently, most marketing models assume everyone will react the same way when a particular situation is faced or a variable is modified.

Answer to Question 2

F
To determine whether the discriminant analysis can be used as a good predictor, information provided in the confusion matrix is used.