Author Question: Which of the following refers to when goods or services are being sold to an organization or firm ... (Read 58 times)

jilianpiloj · **on:** Jun 29, 2018

Which of the following refers to when goods or services are being sold to an organization or firm for resale to the final consumer?
a. trade promotion c. reselling promotion
b. selling promotion d. consumer promotion

Question 2

Multidimensional scaling
a. relies on a prior decision about which dimensions are important
b. depicts categories and brands in terms of attributes displayed on a perceptual map
c. requires collection of data on each attribute of similarity or difference
d. all of the above
e. none of the above

Tonyam972 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
Definition of trade promotion

Answer to Question 2

E
MDS is a way to construct pictures of markets without a prior decision as to which dimensions are important or collection of any attribute-based data. This short circuits the idea of depicting categories and brands only in terms of their attributes, instead displaying item similarity.