A theme park in Switzerland charges an extra fee for customers who want to use the locker facility located inside the park, or want to use their vehicle for going from one ride to another, apart from the highly priced entrance tickets. The customers have no choice but to pay for these facilities when they are inside the theme park. This strategy employed by the company to make profits by charging additional prices from its customers is known as _____.
a. sustainable marketing
b. buzz marketing
c. ethical marketing
d. vampire marketing
Question 2
All of the following are flaws with using click-through rate as a measure of the amount of interest or attention a website is receiving EXCEPT _____.
a. does not differentiate between a lot of activity by a few visitors and a little activity by many visitors
b. some hits are likely made by mistake
c. researcher lacks information about the meaning behind the numbers
d. does not adequately measure the number of times an ad is clicked on
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Mobile Theme
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