Author Question: Explain how social media benefits promotional activities.[br][br][b][color=#FBB117]Question ... (Read 55 times)

torybrooks · **on:** Jun 29, 2018

Explain how social media benefits promotional activities.

Question 2

A researcher was observing how children play on playground equipment at a public park. The observers were out in the open and parents were told that their children were being observed. This type of observation is called _____ observation.
a. visible
b. primary
c. ethnographic
d. obtrusive

macmac · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Sales promotion refers to short-term inducements that provide extra value and incentives to sales personnel, intermediaries, and consumers. The Internet, and social media in particular, lend themselves well to facilitating sales promotion activities, which include offering coupons, discounts, rebates, product sampling, contests, and premiums. Firms may offer any or some combination of these to entice buyers to act immediately, such as by visiting a Web site, registering online, or making a purchase. Offering coupons online significantly lowers the costs of development, distribution, and database creation. Unlike traditional coupons, the firm incurs no printing costs. Many consumers prefer to obtain coupons online because of the time savings in searching for and organizing them. Some sites allow users to sample digital offerings prior to purchase. This approach is common in international sales of music, software, and many types of online services. Many firms employ social media to engage users in contests, sweepstakes, and games. The goal is typically to create interest, generate excitement, and entice users to visit a retail Web site.

Answer to Question 2

A