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Author Question: A middleman who serves as a go-between for the buyer or seller is referred as which of the ... (Read 43 times)

Jramos095

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on: Jun 29, 2018
A middleman who serves as a go-between for the buyer or seller is referred as which of the following?
 a. agent c. broker
  b. selling agent d. broker agent

Question 2

Discuss any one major benefit that firms obtain by using social media in their international marketing activities.


nothere

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of broker

Answer to Question 2

Perhaps the number one advantage of social media is the ability to draw attention to the firm's products and services. A good Web site and skillful use of social media lay the foundation for selling products and promoting the firm. Once consumers are exposed to a particular brand, marketers then take additional steps to generate interest and desire and spur potential buyers to action. Online social networks are an important channel through which information on new and existing products diffuse through marketplaces worldwide.


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