All of the following are observable phenomena EXCEPT _____.
a. attitudes
b. verbal behavior
c. spatial relations and locations
d. neurological activity
Question 2
Which of the following is a challenge associated with social media?
a. They are considerably more expensive than traditional media.
b. They involve campaigns that are static, with a limited life.
c. It is difficult to measure their effectiveness.
d. They emphasize pushing customers to buy the firm's products.