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Author Question: Sigma-Electro Inc is a leading electronics company located in Philadelphia. As part of its new ... (Read 113 times)

ishan

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on: Jun 29, 2018
Sigma-Electro Inc is a leading electronics company located in Philadelphia. As part of its new product promotion strategy, the company has placed advertisements in several social networking sites requesting marketing professionals to take part in an online discussion to suggest ways of promoting a product which the company plans to launch in the market shortly. Which of the following is the marketing technique implemented by Sigma-Electro?
 a. Astroturfing
  b. Crowdsourcing
  c. Nano-campaigning
  d. Cannibalization

Question 2

A psychogalvanometer measures galvanic skin response and is based on the assumption that physiological changes, such as increased perspiration, accompany emotional reactions.
 
 Indicate whether the statement is true or false


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Melissahxx

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

T


ishan

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

carlsona147

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Reply 3 on: Yesterday
Excellent

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