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Author Question: The overall goal of conjoint analysis is to measure the part worths or importance utilities using ... (Read 72 times)

xclash

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on: Jun 29, 2018
The overall goal of conjoint analysis is to measure the part worths or importance utilities using information provided by respondents, such as rankings, ratings, or choices.
 
 Indicate whether the statement is true or false

Question 2

A bivariate statistical technique that is used to measure the strength of the relationship between two variables is called a _____.
 a. one-group t-test
  b. two-group t-test
  c. measure of association
  d. correlation matrix


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lgoldst9

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
Conjoint analysis attempts to measure trade-offs using a consumer's evaluations.

Answer to Question 2

C


xclash

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

bblaney

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Reply 3 on: Yesterday
Gracias!

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