The overall goal of conjoint analysis is to measure the part ...

[xclash]

The overall goal of conjoint analysis is to measure the part worths or importance utilities using information provided by respondents, such as rankings, ratings, or choices.
 
 Indicate whether the statement is true or false

Question 2

A bivariate statistical technique that is used to measure the strength of the relationship between two variables is called a _____.
 a. one-group t-test
  b. two-group t-test
  c. measure of association
  d. correlation matrix

[lgoldst9]

Answer to Question 1

T
Conjoint analysis attempts to measure trade-offs using a consumer's evaluations.

Answer to Question 2

C

[xclash]

Thanks for the timely response, appreciate it

[shewald78]

Excellent