Author Question: Which of the following operates in the business-to-business environment and entails a variety of ... (Read 121 times)

sdfghj

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Which of the following operates in the business-to-business environment and entails a variety of corporate restrictions and levels?
 a. personal selling c. direct selling
  b. personal marketing d. direct marketing

Question 2

Which of the following is an example of social contagion?
 a. A man purchasing an electronic gadget just because it was on sale
  b. A woman buying medicines over the counter that were prescribed by her doctor
  c. A retired man purchasing a house in an urban area so that he can socialize with wealthy people
  d. A middle-aged woman purchasing an anti-wrinkle cream just because her colleagues influenced her to try the product



canderson530

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Answer to Question 1

A
Definition of personal selling

Answer to Question 2

D



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