Traditional media serve niche markets well. Indicate whether the ...

[luvbio]

Traditional media serve niche markets well.
 
 Indicate whether the statement is true or false

Question 2

In simple terms, _______________ works on dividing up data points so that those in the same group are close to one another while those in different groups are far away.
 a. factor analysis c. principal components analysis
  b. cluster analysis d. discriminant analysis

[spencer.martell]

Answer to Question 1

F

Answer to Question 2

B
The goal of cluster analysis is to locate groups or clusters within a data set that are similar to each other and different than the other groups, or data points.

[luvbio]

YES! Correct, THANKS for helping me on my review

[Sarahjh]

Excellent