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Author Question: For mail surveys, the ______ attempts made to try to obtain a returned survey from a potential ... (Read 118 times)

MirandaLo

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on: Jun 29, 2018
For mail surveys, the ______ attempts made to try to obtain a returned survey from a potential respondent, the ______ their chance of their responding to the survey.
 a. more; less
  b. fewer; greater
  c. more; greater
  d. none of these choices

Question 2

Factor analysis can be used for all of the following applications in marketing research except
 a. data reduction c. scaling
  b. structure identification d. segmentation


raenoj

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

D
Segmentation is an application for cluster analysis, not factor analysis.


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