Which of the following is an approach by which computer database ...

[Anajune7]

Which of the following is an approach by which computer database technologies are harnessed to design, create, and manage customer data lists containing information about each customer's characteristics and history of interactions with the company?
 a. list marketing c. database marketing
  b. informational marketing d. SMC marketing

Question 2

In international logistics, the objective of the total cost concept is to minimize total cost rather than maximize after-tax profits.
 
 Indicate whether the statement is true or false

[tuate]

Answer to Question 1

C
Definition of database marketing

Answer to Question 2

F

[Anajune7]

TYSM

[steff9894]

Thanks for the timely response, appreciate it