Author Question: A company is interested in consumers' attitudes toward its brands and how they may change over time. ... (Read 65 times)

JMatthes · **on:** Jun 29, 2018

A company is interested in consumers' attitudes toward its brands and how they may change over time. Is a cross-sectional study or a longitudinal study most appropriate? Explain.

Question 2

A cross-tabulation is a simple way to describe the relationships between two groups.

Indicate whether the statement is true or false

mammy1697 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A cross-sectional study is one in which various segments of a population are sampled and data are collected in a single moment in time. In a longitudinal study, respondents are questioned at multiple points in time. The purpose is to examine continuity of response and to observe changes that occur over time. Some longitudinal studies are similar to cross-sectional studies in that they survey different samples every time the study is conducted (e.g., cohort study). However, other longitudinal studies gather data from the same sample of individuals over time (e.g., consumer panel). It seems that a longitudinal study is more appropriate for this research question.

Answer to Question 2

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