Author Question: Which of the following refers to cooperation strategy between companies to jointly pursue a common ... (Read 113 times)

09madisonrousseau09

  • Hero Member
  • *****
  • Posts: 559
Which of the following refers to cooperation strategy between companies to jointly pursue a common goal?
 a. corporate communication c. strategic partnerships
  b. corporate advertising d. marketing partnerships

Question 2

What are the reasons for a firm's nonparticipation in trade fairs?



mceravolo

  • Sr. Member
  • ****
  • Posts: 349
Answer to Question 1

C
Definition of strategic partnerships

Answer to Question 2

The following are among the reasons cited for a firm's nonparticipation in trade fairs:
1 . High costs - These can be avoided by participating in events sponsored by the U.S. Department of Commerce or exhibiting at U.S. trade centers or export development offices. An exporter can also lower costs by sharing expenses with distributors or representatives. Further, the costs of closing a sale through trade shows are estimated to be much lower than for a sale closed through personal representation.
2 . Difficulty in choosing the appropriate trade fairs for participation - This is a critical decision. Because of scarce resources, many firms rely on suggestions from their foreign distributors on which fairs to attend and what specifically to exhibit.
3 . For larger exporters with multiple divisions, the problem of coordination - Several divisions may be required to participate in the same fair under the company banner. Similarly, coordination is required with distributors and agents if joint participation is desired, which requires joint planning.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Giardia is one of the most common intestinal parasites worldwide, and infects up to 20% of the world population, mostly in poorer countries with inadequate sanitation. Infections are most common in children, though chronic Giardia is more common in adults.

Did you know?

Calcitonin is a naturally occurring hormone. In women who are at least 5 years beyond menopause, it slows bone loss and increases spinal bone density.

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

Did you know?

Vaccines prevent between 2.5 and 4 million deaths every year.

Did you know?

Between 1999 and 2012, American adults with high total cholesterol decreased from 18.3% to 12.9%

For a complete list of videos, visit our video library