Natural Waters Inc is a packaged drinking water company based in ...

[Caiter2013]

Natural Waters Inc is a packaged drinking water company based in Ohio. The company contributes a bottle of water to every 10 sold in the U.S., to a foundation in Africa that supplies it to the poor. Identify the type of marketing undertaken by Natural Waters.
 a. Loyalty marketing
  b. Cause-related marketing
  c. Relationship marketing
  d. Personalized marketing

Question 2

A respondent error exists when the results of a sample show a persistent tendency to deviate in one direction from the true value of the population parameter.
 
 Indicate whether the statement is true or false

[jaygar71]

Answer to Question 1

B

Answer to Question 2

F
This is a sample bias.

[Caiter2013]

TYSM

[at]

Thanks for the timely response, appreciate it