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Author Question: Which of the following services provides a full breakdown of circulation and cost figures for all of ... (Read 78 times)

AEWBW

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on: Jun 29, 2018
Which of the following services provides a full breakdown of circulation and cost figures for all of the magazines in the U.S.?
 a. Nielsen c. Mediaweek
  b. Arbitron d. SRDS

Question 2

The effect of a teacher's lecture varies from one student to another. This illustrates the _____ of services.
 a. intangibility
  b. consistency
  c. heterogeneity
  d. perishability


cassie_ragen

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
The Standard Rate and Data Service (SRDS) provides such information on the circulation and cost figures for magazines.

Answer to Question 2

C


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