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Author Question: When a data set is bimodal, a median split of the data will lead to error. Indicate whether the ... (Read 119 times)

sc00by25

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When a data set is bimodal, a median split of the data will lead to error.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is the number of households in the market (usually reported as the entire U.S. market) that have at least one television set?
 a. television market c. television share
  b. television target d. television households



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macmac

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Answer to Question 1

F
This approach is best applied only when the data do indeed exhibit bimodal characteristics. When a data set is unimodal, a median split of the data will lead to error.

Answer to Question 2

D
Definition of television households




macmac

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