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Author Question: Which of the following is a level of reach that is tied to the level of frequencies needed to ... (Read 32 times)

formula1

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on: Jun 29, 2018
Which of the following is a level of reach that is tied to the level of frequencies needed to achieve a given goal of exposure?
 a. reach c. effective reach
  b. frequency d. effective frequency

Question 2

Which of the following terms refers to the legally protected part of the brand?
 a. Intellectual property
  b. Trademark
  c. Brand mark
  d. Copyright


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peilian

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of effective reach

Answer to Question 2

B


formula1

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

shailee

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Reply 3 on: Yesterday
Wow, this really help

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