Author Question: Which of the following refers to the mental image that a brand, or the company as a whole, evokes in ... (Read 52 times)

Zulu123

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Which of the following refers to the mental image that a brand, or the company as a whole, evokes in the minds of consumers?
 a. Innovation
  b. Social engineering
  c. Unique selling proposition
  d. Positioning

Question 2

Research that leads to the same results and conclusions by different researchers is _____.
 Fill in the blank(s) with correct word



nickk12214

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Answer to Question 1

D

Answer to Question 2

replicable



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