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Author Question: Which of the following refers to the mental image that a brand, or the company as a whole, evokes in ... (Read 61 times)

Zulu123

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on: Jun 29, 2018
Which of the following refers to the mental image that a brand, or the company as a whole, evokes in the minds of consumers?
 a. Innovation
  b. Social engineering
  c. Unique selling proposition
  d. Positioning

Question 2

Research that leads to the same results and conclusions by different researchers is _____.
 Fill in the blank(s) with correct word


nickk12214

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

replicable


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Zulu123

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Reply #2 on: Jun 29, 2018
Correct answers!


nickk12214

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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