When a research organization does the editing of its data using ...

[audie]

When a research organization does the editing of its data using its own staff, this is known as ______ editing.
 Fill in the blank(s) with correct word

Question 2

Which of the following is true about advertising?
 a. Its effectiveness can be measured easily. c. Its effectiveness is subjective.
  b. Its effectiveness cannot be measured. d. Its effectiveness is difficult to measure.

[carlsona147]

Answer to Question 1

in-house

Answer to Question 2

D
Advertising's benefit is that it can be so prevalent, but this is also the reason why it is hard to measure effectively.