Author Question: Hank is a researcher who is discussing football fan behavior with a respondent. His approach is ... (Read 25 times)

yoroshambo · **on:** Jun 29, 2018

Hank is a researcher who is discussing football fan behavior with a respondent. His approach is almost completely unstructured, and he enters into a discussion with few expectations. What he wants is for a respondent to tell him about his or her experience as a football fan. Hank will then try to derive meaning from the resulting dialog. Which qualitative research technique is Hank using?
a. conversation
b. focus group
c. depth interview
d. case study

Question 2

Outline the broad interrelated guidelines in constructing a questionnaire.

jordangronback · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A

Answer to Question 2

The guidelines are:
1 . review preliminary considerations
2 . decide on question content
3 . decide on response format
4 . decide on question wording
5 . decide on question sequence
6 . decide on physical characteristics
7 . carry out pre-testing and revision
8 . make the final draft