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Author Question: Which of the following refers to theoretical models used by marketers that view attitudes as being ... (Read 13 times)

NClaborn

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on: Jun 29, 2018
Which of the following refers to theoretical models used by marketers that view attitudes as being comprised of different dimensions upon which consumer build up to a total attitude?
 a. multifactor attitude model c. multiattribute attitude model
  b. multivariate behavior model d. multiresponse behavior model

Question 2

When the country of origin does matter to consumers, it is in the exporter's best interest to monitor consumers' perceptions.
 
 Indicate whether the statement is true or false


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k.lashomb

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of multiattribute attitude model

Answer to Question 2

T


NClaborn

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

komodo7

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Reply 3 on: Yesterday
Excellent

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