When Schwinn studies its most successful retailer in depth in ...

[Mimi]

When Schwinn studies its most successful retailer in depth in order to determine some better ideas for displaying bicycles in its retail stores, this is an example of _____.
 a. an experiment
  b. a test market
  c. a case study
  d. causal research

Question 2

In a telephone interview, if respondents tend to choose among answers they heard last from a list of alternative responses, then _______________ is present.
 a. modal answer bias c. primacy bias
  b. recency bias d. interviewer bias

[emsimon14]

Answer to Question 1

C

Answer to Question 2

B
Recency bias involves choosing an answer they heard last.