Author Question: After calling several respondents, a supervisor learned that a fieldworker filled in fake answers on ... (Read 78 times)

aabwk4 · **on:** Jun 29, 2018

After calling several respondents, a supervisor learned that a fieldworker filled in fake answers on several surveys rather than contacting respondents. The fieldworker's behavior is an example of _____.
a. curbstoning
b. validation
c. asking a neutral question
d. interviewer bias

Question 2

What is the first step in applying the process hierarchy to marketing communications?
a. identify superordinate processes c. identify the subordinate processes
b. identify the strategy d. identify the objective

Anton · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A

Answer to Question 2

A
By definition, superordinate processes are at the top of the class, rank, or position. Thus, in a systems model, where marketing communications elements are placed in a hierarchal fashion, superordinate processes must be identified first.