After calling several respondents, a supervisor learned that a ...

[aabwk4]

After calling several respondents, a supervisor learned that a fieldworker filled in fake answers on several surveys rather than contacting respondents. The fieldworker's behavior is an example of _____.
 a. curbstoning
  b. validation
  c. asking a neutral question
  d. interviewer bias

Question 2

What is the first step in applying the process hierarchy to marketing communications?
 a. identify superordinate processes c. identify the subordinate processes
  b. identify the strategy d. identify the objective

[Anton]

Answer to Question 1

A

Answer to Question 2

A
By definition, superordinate processes are at the top of the class, rank, or position. Thus, in a systems model, where marketing communications elements are placed in a hierarchal fashion, superordinate processes must be identified first.

[aabwk4]

Excellent

[yeungji]

Great answer, keep it coming