Elizabeth is a fieldworker, and sometimes she just fills in fake ...

[roselinechinyere27m]

Elizabeth is a fieldworker, and sometimes she just fills in fake answers rather than contacting respondents. Elizabeth is engaging in:
 a. interviewer conspiracy.
 b. interviewer cheating.
 c. side-lining.
 d. collusion.

Question 2

The ratio of a brand's advertising expenses to total category advertising expenditures is known as its:
 a. share of voice (SOV).
 b. share of market (SOM).
 c. brand encoding.
 d. share of competition (SOC).

[cloudre37]

Answer to Question 1

b

Answer to Question 2

a

[roselinechinyere27m]

Thanks for the timely response, appreciate it

[zacnyjessica]

Gracias!