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Author Question: Listening to the voice of the consumer is a premise of what kind of ... (Read 64 times)

lindiwe

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on: Jun 29, 2018
Listening to the voice of the consumer is a premise of what kind of research?

Question 2

Which of the following is a suggestion for recording the answer to open-ended interview questions?
 a. record responses verbatim
  b. include all probes
  c. do not paraphrase respondent's answers to questions
  d. all of these choices


meltdown117

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Listening to the voice of the consumer is a premise of qualitative or exploratory research.

Answer to Question 2

D


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