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Author Question: Relationships in a qualitative data matrix from a focus group can be identified and explored with a. ... (Read 26 times)

Awilson837

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on: Jun 29, 2018
Relationships in a qualitative data matrix from a focus group can be identified and explored with
 a. linear regression c. segmentation analysis
  b. conjoint analysis d. cross-tabulations of variables

Question 2

All of the following are types of variables EXCEPT _____.
 a. continuous
  b. categorical
  c. constant
  d. dependent


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chereeb

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Once the researcher has classified the various comments made by individual respondents, they can be analyzed as nominal variables. Relationships in this qualitative data matrix can be explored with simple cross-tabulations of variables.

Answer to Question 2

C


Awilson837

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

nanny

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Reply 3 on: Yesterday
Wow, this really help

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