Author Question: The strongest proactive incentive to become involved in international marketing is _____. a. to ... (Read 23 times)

Mr.Thesaxman · **on:** Jun 29, 2018

The strongest proactive incentive to become involved in international marketing is _____.
a. to avoid taxation
b. to control overproduction
c. the profit advantage
d. creation of excess capacity

Question 2

The purpose of a moderator's guide is to
a. provide the participants an outline to follow along with
b. serve as memory aid for the moderator
c. serve as a key component in the analysis of the focus group session
d. all of the above
e. a and b only

chreslie · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

B
The moderator's guide provides a detailed outline of the issues to be addressed in the discussion and serves as a memory aid for the moderator so that all groups follow the same general sequence and no topics of interest are inadvertently omitted.