This topic contains a solution. Click here to go to the answer

Author Question: Explain the not-invented-here (NIH) syndrome and the approaches used to counter its ... (Read 51 times)

fasfsadfdsfa

  • Hero Member
  • *****
  • Posts: 554
Explain the not-invented-here (NIH) syndrome and the approaches used to counter its emergence.

Question 2

Which of the following is a type of software that is placed on users' computers without consent or knowledge while using the Internet?
 a. pop-ups
  b. spyware
  c. stealth file
  d. COPPA



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ansleighelindsey

  • Sr. Member
  • ****
  • Posts: 364
Answer to Question 1

Globalization by design requires a balance between sensitivity to local needs and deployment of technologies and concepts globally. This means that neither headquarters nor independent country managers alone can call the shots. If country organizations are not part of the planning process, or if adoption is forced on them by headquarters, local resistance in the form of the not-invented-here (NIH) syndrome may lead to the demise of the global program or to an overall decline in morale. Subsidiary resistance may stem from resistance to any idea originating from the outside or from valid concerns about the applicability of a concept to that particular market.
Overall, the best approach against the emergence of the NIH syndrome is utilizing various motivational policies, such as (1) ensuring that local managers participate in the development of marketing strategies and programs for global brands, (2) encouraging local managers to generate ideas for possible regional or global use, (3) maintaining a product portfolio that includes local as well as regional and global brands, and (4) allowing local managers control over their marketing budgets so that they can respond to local customer needs and counter global competition.

Answer to Question 2

B





 

Did you know?

Your chance of developing a kidney stone is 1 in 10. In recent years, approximately 3.7 million people in the United States were diagnosed with a kidney disease.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

The immune system needs 9.5 hours of sleep in total darkness to recharge completely.

Did you know?

Medication errors are three times higher among children and infants than with adults.

Did you know?

Your skin wrinkles if you stay in the bathtub a long time because the outermost layer of skin (which consists of dead keratin) swells when it absorbs water. It is tightly attached to the skin below it, so it compensates for the increased area by wrinkling. This happens to the hands and feet because they have the thickest layer of dead keratin cells.

For a complete list of videos, visit our video library