Author Question: Mini-nationals are consortiums of companies that act as a lobbying force for global issues. ... (Read 46 times)

karlynnae · **on:** Jun 29, 2018

Mini-nationals are consortiums of companies that act as a lobbying force for global issues.

Indicate whether the statement is true or false

Question 2

Explain the difference between a research project and a research program.

guyanai · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F

Answer to Question 2

When the researcher has only one or a small number of research objectives that can be addressed in a single study, that study is referred to as a research project. When numerous related studies come together to address issues about a single company, it is referred to as a research program. The program strategy refers to a firm's overall plan to use marketing research. It is a planning activity that places a series of marketing research projects in the context of the company's marketing plan.