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Author Question: What are the two distinct characteristics of an IMC campaign?[br][br][b][color=#566D7E]Question ... (Read 66 times)

vHAUNG6011

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on: Jun 29, 2018
What are the two distinct characteristics of an IMC campaign?

Question 2

Jake, a U.S. citizen, displays consumer ethnocentrism if he purchases electronic gadgets that are manufactured in Japan.
 
 Indicate whether the statement is true or false


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Pamela.irrgang@yahoo.com

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Reply #1 on: Jun 29, 2018
Answer to Question 1

IMC campaigns include campaign continuity and strategic orientation. Campaign continuity includes physical and psychological elements.

Answer to Question 2

F


vHAUNG6011

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Reply 2 on: Jun 29, 2018
Gracias!

Missbam101

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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