Author Question: Direct association means any covariation between a cause and an effect is true and not simply due to ... (Read 71 times)

maychende · **on:** Jun 29, 2018

Direct association means any covariation between a cause and an effect is true and not simply due to some other variable.

Indicate whether the statement is true or false

Question 2

_______________ studies determine the proportion of total sales received by both a company and its competitors, in terms of units, volume, and total dollar sales
a. Consumer profile c. Market potential
b. Market share d. Distribution research

qytan · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
This is called nonspurious association.

Answer to Question 2

B
Market share studies provide information about the size of a particular company's sales compared to the competition and to the industry.