Author Question: In which of the following levels of IMC are the strengths and weaknesses of each element of the ... (Read 89 times)

jCorn1234 · **on:** Jun 29, 2018

In which of the following levels of IMC are the strengths and weaknesses of each element of the marketing communication mix analyzed?
a. image integration c. coordinated integration
b. functional integration d. consumer-based integration

Question 2

Countries with the common law system have much more rigid laws than those with the code law system.

Indicate whether the statement is true or false

mariahkathleeen · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
In the functional integration level, the strengths and weaknesses of each element of the marketing communications mix are analyzed and the mix is assembled to achieve specific marketing objectives.

Answer to Question 2

F