Author Question: Code law is based on tradition and depends less on written statutes than on precedent and custom. ... (Read 88 times)

DelorasTo · **on:** Jun 29, 2018

Code law is based on tradition and depends less on written statutes than on precedent and custom.

Indicate whether the statement is true or false

Question 2

What is a theory and a hypothesis, and what role do they play in marketing research?

izzat · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F

Answer to Question 2

A theory is a formal, logical explanation of some events that includes predictions of how things relate to one another. The two purposes of theory are understanding and predicting. Accomplishing the first goal allows the theorist to gain an understanding of the relationship among various phenomena. Thus a theory enables us to predict the behavior or characteristics of one phenomenon from the knowledge of another phenomenon.

A hypothesis is a formal statement explaining some outcome. Hypotheses must be testable and should be written as propositions. We often apply statistics to data to empirically test hypotheses. When the data are consistent with a hypothesis, we say the hypothesis is supported. When the data are inconsistent with the hypothesis, we say the hypothesis is not supported. Because our results are based on statistics, there is always the possibility that our conclusion is wrong, so from an absolute perspective, statistics cannot prove a hypothesis is true.