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Author Question: One of the last frontiers of scanner-based research is to assess the effects of pricing on purchase ... (Read 82 times)

Lisaclaire

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on: Jun 29, 2018
One of the last frontiers of scanner-based research is to assess the effects of pricing on purchase behavior.
 
 Indicate whether the statement is true or false

Question 2

Which of the following occurs when respondents believe that past events happened more recently than they actually did?
 a. telescoping
  b. squishing
  c. myopic remembering
  d. zooming


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taylorsonier

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
One of the last frontiers is advertising, because its impact is much more difficult to quantify. Pricing research using scanner data is relatively easy since the price of a product can be modified on a store-by-store basis or even over time.

Answer to Question 2

A


Lisaclaire

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

lindahyatt42

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Reply 3 on: Yesterday
Excellent

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