One of the last frontiers of scanner-based research is to assess ...

[Lisaclaire]

One of the last frontiers of scanner-based research is to assess the effects of pricing on purchase behavior.
 
 Indicate whether the statement is true or false

Question 2

Which of the following occurs when respondents believe that past events happened more recently than they actually did?
 a. telescoping
  b. squishing
  c. myopic remembering
  d. zooming

[taylorsonier]

Answer to Question 1

F
One of the last frontiers is advertising, because its impact is much more difficult to quantify. Pricing research using scanner data is relatively easy since the price of a product can be modified on a store-by-store basis or even over time.

Answer to Question 2

A

[Lisaclaire]

Thanks for the timely response, appreciate it

[amit]

Gracias!