After determining the effects of change, an international marketer will have to first indulge in _____.
a. lobbying
b. research
c. strategic planning
d. reorganizing
Question 2
A researcher is testing the hypothesis stating a positive relationship between business owners' level of risk tolerance and the insurance coverage for the business. To test this, the researcher uses a set of prescribed procedures for establishing and connecting theoretical statements about these two constructs, for analyzing empirical evidence gathered through surveys, and for predicting future behavior. This researcher is following the _____.
a. hypothetical method
b. scientific method
c. deductive method
d. inductive method