Which of the following can contribute greatly to both the ...

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Which of the following can contribute greatly to both the short-term and long-term well-being of an entity?
 a. brand equity c. brand unity
  b. brand identity d. brand diversity

Question 2

Which of the following is true about the international marketing environment?
 a. High saturation levels indicate lack of market potential in such markets.
  b. In high-inflation markets, the marketer should make economical products by focusing on price and not on quality.
  c. The setting of maximum prices for products enables a strong demand for the products, ensuring the international marketer continuous profits.
  d. In response to rapidly escalating prices, a government will often invoke price controls.

[scikid]

Answer to Question 1

B
Brand identity is the image consumers conjure when a certain brand is mentioned.

Answer to Question 2

D

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Excellent

[cam1229]

Gracias!