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Author Question: Empirical testing means that something has been examined against reality using data. Indicate ... (Read 29 times)

scienceeasy

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on: Jun 29, 2018
Empirical testing means that something has been examined against reality using data.
 
 Indicate whether the statement is true or false

Question 2

Variables directly under the control of management that lead the organization's performance to fall short of objectives are
 a. symptoms c. opportunities
  b. problems d. information needs


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sabina576

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

B
In marketing research, the word problem refers to the variables, particularly variables under direct managerial control, that lead the organization's performance measures to fall short of stated objectives.


scienceeasy

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Reply #2 on: Jun 29, 2018
Thank you :)


sabina576

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Reply #3 on: Jun 29, 2018
Happy to help you


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