Author Question: As concepts become more abstract, the easier it is to measure them. Indicate whether the statement ... (Read 35 times)

ap345 · **on:** Jun 29, 2018

As concepts become more abstract, the easier it is to measure them.

Indicate whether the statement is true or false

Question 2

Challenges in conducting effective marketing research internationally include all of the following except
a. markets in less developed countries are less likely to have good secondary data
b. in some countries cultural dynamics or concerns about government surveillance may negatively impact results
c. marketing research techniques used in the United States are not applicable in other countries
d. logistical dimensions of implementing marketing research are complex and, therefore, tend to cost more

bulacsom · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
As concepts become more abstract, they are less amenable to measurement.

Answer to Question 2

C
While the methodology may sometimes need to be modified, marketing research techniques are still applicable throughout the world.