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Author Question: A concept is a generalized idea about a class of objects, attributes, or occurrences. Indicate ... (Read 21 times)

LCritchfi

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on: Jun 29, 2018
A concept is a generalized idea about a class of objects, attributes, or occurrences.
 
 Indicate whether the statement is true or false

Question 2

A centralized marketing research department offers all of the following advantages except
 a. researchers are are close to the action of marketing problems and implementation of their recommendations
  b. more economical and flexible use of facilities and personnel
  c. greater institutional prestige and credibility to marketing research
  d. greater likelihood of attracting top-notch researchers and securing an adequate budget


hollysheppard095

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

A
Researchers are closer to the action of marketing problems and implementation of recommendations in a decentralized structure, not in a centralized structure.


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