Author Question: Which type of fixed-alternative rating scale has more response categories at one end than the other, ... (Read 153 times)

CORALGRILL2014 · **on:** Jun 29, 2018

Which type of fixed-alternative rating scale has more response categories at one end than the other, resulting in an unequal number of positive and negative categories?
a. biased rating scale
b. skewed rating scale
c. obtuse rating scale
d. unbalanced rating scale

Question 2

Relatively weak resistance to new products is one of the marketing implications for countries that are _____.
a. high in power distance
b. low in uncertainty avoidance
c. low in individualism
d. high in masculinity