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Author Question: International marketing differs from domestic marketing in that international marketing has ... (Read 151 times)

dbose

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on: Jun 29, 2018
International marketing differs from domestic marketing in that international marketing has different:
 a. marketing principles.
  b. tenets of value and exchange.
  c. applications, complexity, and intensity.
  d. social responsibilities.

Question 2

Export-import trade, licensing, joint ventures, wholly owned subsidiaries, turnkey operations, and management contracts are examples of:
 a. global positioning systems.
  b. outsourcing.
  c. regional agreements.
  d. international marketing.
International Business ¦ Daniels, Radebaugh, Sullivan ¦ 16th Edition
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macagn

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

D


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