A freestanding retailer generally locates along major traffic arteries and does not have any adjacent retailers to share traffic.
Indicate whether the statement is true or false
Question 2
Advertising effectiveness refers to:
a. if it achieved the lowest CPM-TM.
b. the impact an advertisement makes on potential customers.
c. the number of target customers that come into contact with a given advertising message.
d. the extent to which advertising has produced the desired result.
e. the number of times a member of a target group is exposed to a specific advertisement.
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