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Author Question: A freestanding retailer generally locates along major traffic arteries and does not have any ... (Read 20 times)

HCHenry

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on: Jun 29, 2018
A freestanding retailer generally locates along major traffic arteries and does not have any adjacent retailers to share traffic.
 
 Indicate whether the statement is true or false

Question 2

Advertising effectiveness refers to:
 a. if it achieved the lowest CPM-TM.
  b. the impact an advertisement makes on potential customers.
  c. the number of target customers that come into contact with a given advertising message.
  d. the extent to which advertising has produced the desired result.
  e. the number of times a member of a target group is exposed to a specific advertisement.


Melissahxx

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

D


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HCHenry

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Reply #2 on: Jun 29, 2018
Thank you


Melissahxx

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Reply #3 on: Jun 29, 2018
No problemo


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