Author Question: For purposes of evaluating sites, the_____ is not relevant. a. Expected net profit margin b. ... (Read 23 times)

rayancarla1 · **on:** Jun 29, 2018

For purposes of evaluating sites, the_____ is not relevant.
a. Expected net profit margin
b. Expected annual sales
c. Expected market share
d. Expected return on assets
e. Expected return on equity

Question 2

When a retailer's advertising message shows how its products fit in with the consumer's everyday style of living, the retailer is said to be using a(n) _____ approach.
a. mood/image
b. fantasy
c. reality
d. lifestyle
e. slice-of-life